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This restaurant chain
was in the process of updating their brand image, including their buildings,
menu, and uniforms. They were unable to find a traditional uniform company
that could support their new look.
Bennigan's wanted a fresh, transitional look that would attract younger
patrons and still appeal to their loyal clientele. They also wanted
uniforms their servers would be proud to wear in order to boost morale
and retain good employees.
Snack & Shop | Gordon
Biersch
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