Coca-Cola's most important audience is its bottler-distributors, and it is eager to cultivate a relationship with them. This is, however, a group that receives many promotional gifts from other business partners. Coca-Cola asked us to develop garments that would be perceived by the bottlers as unique and highly desirable.

The program was so successful, Coca-Cola asked us to create the '96 Olympics uniforms and develop garments for a co-promotion with the TV show "Friends".
The black wool and leather jacket bearing a "Diet Coke Uncapped" patch was used to promote the company's partnership with the 1997 Grammy Awards "Unplugged" segment. Over 1,200 lucky media members and consumers received the jacket along with a numbered backstage pass.